Queens
Serves Young adults and teenagers interested in sneakers and streetwear fashion.
What Drives Them
Color Intelligence
Queens anchors on Green (#84dc86) as their primary brand signal, paired with Blue (#0e5442), and accented by Green. The palette leans cool — projecting trust and professionalism.
#84dc86
Primary
#0e5442
Secondary
#6fc47a
Accent
#408f5f
Accent
#287251
Accent
#57a96c
Accent
Typography
Headings set in Haffer (a sans-serif — clean, modern, and optimized for digital), body in var(--font-family-base) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Queens uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Queens is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 25 languages.
CZ
national
cs, bg, en, da, de, el, es, et, fi, fr, hr, hu, it, lt, lv, nl, nb, pl, pt, ro, ru, sk, sl, sv, uk
Queens is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Queens. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Forest Green
Used as the primary color, conveying freshness and style.
Haffer
Used for headings, providing a bold and modern appearance.
Největší výběr tenisek!
Repeated phrase emphasizing their wide selection of sneakers.
Queens wordmark
The word "Queens" is written in a bold, rounded sans-serif typeface, with a distinctive 'Q' and 'e'.
Geometric shapes
The background features a pattern of rounded squares and circles in a light green color.
Social Media Intelligence
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