R-Kontakt CZ, s.r.o. logo

R-Kontakt CZ, s.r.o.

The Everyman

sluneční brýle, čtecí brýle

Retail·Eyewear·r-kontakt.com

Serves Adults needing vision correction or sun protection

OswaldReliablePracticalApproachableHelpful10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceAffordabilityAccessibility

Color Intelligence

R-Kontakt CZ, s.r.o. anchors on a muted Red (#6a4f54) as their primary brand signal, paired with Red (#a18189), and accented by Gray. The palette leans warm — inviting and energetic.

#d9d9d9

Accent

#b9b9b9

Accent

#6a4f54

Primary

#a18189

Secondary

#e6c37d

Accent

#2e2b2c

Text

warm palette(6w/0c)Gray · Red · Orange

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
OswaldHeadingsSans Serif
Aa
HelveticaBodySans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

R-Kontakt CZ, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

R-Kontakt CZ, s.r.o. is authoritative and decisive, simply spoken and accessible.

Confidence
70%
Enthusiasm
60%
Formality
55%
Warmth
50%
Technicality
35%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

sluneční brýlečtecí brýlefotochromatickébrýle na čteníbrýle

Design Playbook

Photography

Product, Lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, Drupal, Joomla, active on 1 social platform.

Built withWordPress, Drupal, Joomla
Social
facebook

Market Presence

Nationwide presence, headquartered in Čelákovice, CZ.

Origin

CZ

Headquarters

Čelákovice, CZ

Market Scope

national

Languages

cs

R-Kontakt CZ, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by R-Kontakt CZ, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

3eb5e2

Signature ColorSupporting

Bright blue used for calls to action and highlights, conveying trust and clarity.

Consistency70%
WebsiteSocial
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, providing a modern and bold feel.

Consistency60%
WebsiteSocial
ActiveOccasional

Demon Squirrel

MascotSupporting

A squirrel silhouette with a human arm holding a wrench.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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