What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Shoptet anchors on a vivid Orange (#fcaf00) as their primary brand signal, paired with Green (#00e259), and accented by Blue. The palette balances warm and cool tones.
#fcaf00
Primary
#00e259
Secondary
#3a88ff
Accent
#d6d8cc
Accent
#000000
Background
#7d7d7e
Background
Typography
Headings set in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Shoptet uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Shoptet is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Shoptet is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Shoptet. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Shoptet Yellow
#fcaf00 used in the logo and website accents
Neue Haas Grotesk
Used for headings and body text, creating a modern and clean feel.
Clean Layout
Simple navigation and clear information architecture.
Shoptet
The brand name itself is an acronym.
Square Frames
The use of colored square frames (yellow, green, blue) as a visual element.
Lifestyle Imagery
The use of lifestyle imagery featuring people using technology in everyday settings.
Shoptet Logo Icon
The Shoptet logo icon, a square divided into a smaller yellow square and a larger green square.
Social Media Intelligence
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