Shoptet logo

Shoptet

The Creator
Technology·E-commerce Platform·r2rmoto.cz

Serves Small and medium-sized businesses

Neue Haas GroteskReliableInnovativeUser-friendlySupportive11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

Customer SuccessInnovationSimplicityPartnership

Color Intelligence

Shoptet anchors on a vivid Orange (#fcaf00) as their primary brand signal, paired with Green (#00e259), and accented by Blue. The palette balances warm and cool tones.

#fcaf00

Primary

#00e259

Secondary

#3a88ff

Accent

#d6d8cc

Accent

#000000

Background

#7d7d7e

Background

balanced palette(3w/3c)Orange · Green · Blue · Gray

Typography

Headings set in Neue Haas Grotesk (a sans-serif — clean, modern, and optimized for digital), body in neue-haas-grotesk-text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Neue Haas GroteskHeadingsSans Serif
Aa
neue-haas-grotesk-displaysecondary_headingSans Serif
Aa
neue-haas-grotesk-textBodySans Serif
Aa
MenloUIMonospace

Logo Anatomy

Shoptet uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Shoptet is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Technicality
65%
Formality
55%
Warmth
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

e-shoppodnikánízdarmanabízímožnosti

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js, active on 5 social platforms.

Built withNext.js
Social
youtubefacebookinstagramtwitterlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Shoptet is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Shoptet. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Shoptet Yellow

Signature ColorSupporting

#fcaf00 used in the logo and website accents

Consistency90%
WebsiteSocial
ActiveOccasional

Neue Haas Grotesk

Typography CodeSupporting

Used for headings and body text, creating a modern and clean feel.

Consistency90%
WebsiteSocial
ActiveOccasional

Clean Layout

Ux Pattern CodeSupporting

Simple navigation and clear information architecture.

Consistency80%
Website
ActiveOccasional

Shoptet

Acronym CodeSupporting

The brand name itself is an acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Square Frames

Signature ShapeSupporting

The use of colored square frames (yellow, green, blue) as a visual element.

Consistency90%
Website
ActiveOccasional

Lifestyle Imagery

Photography Style CodeSupporting

The use of lifestyle imagery featuring people using technology in everyday settings.

Consistency70%
Website
ActiveOccasional

Shoptet Logo Icon

Illustration Style CodeSupporting

The Shoptet logo icon, a square divided into a smaller yellow square and a larger green square.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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