What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
The palette leans cool — projecting trust and professionalism.
#a8a9aa
Background
#f9f9f9
Background
#2f3337
Text
#dedede
Background
#686a6c
Background
#cecfcf
Background
Typography
RAAN uses Arial across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
RAAN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
RAAN is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used extensively for the background and text, conveying seriousness and security.
Arial
Simple and straightforward font choice for readability.
Ostraha osob Praha
Repeated phrase emphasizing the core service and location.
Czech Republic Skyline
The silhouette of Prague's skyline, including the Charles Bridge and Prague Castle, is used as a backdrop.
Silhouette Photography
Silhouetted figures of a security guard and a dog are used in the header image.
Coat of Arms
The company logo features a shield-shaped emblem resembling a coat of arms, suggesting authority and security.
Czech Republic Silhouette
The silhouette of Prague's skyline, including the Prague Castle and Charles Bridge, is used as a background image.
Badge Icon
The company's badge icon features a detailed illustration style with a shield shape and various security-related symbols.
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