RACIO
The Ruler“Už od r. 1990 s vámi trávíme dovolené, výlety, školní přestávky i odpolední pauzy v práci. Nadýchané chlebíčky RACIO jsou ideální vždy, když potřebujete jednoduše a přitom chutně posvačit.”
Serves Families and health-conscious individuals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
RACIO anchors on Red (#e21d26) as their primary brand signal, paired with Green (#81bc32), and accented by Yellow. The palette leans warm — inviting and energetic.
#e21d26
Primary
#81bc32
Secondary
#e3e2d9
Accent
#53612c
Accent
#eb626b
Accent
#81be4b
Accent
Typography
Headings set in ff-duper-web-pro (a sans-serif — clean, modern, and optimized for digital), body in proxima-soft (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
RACIO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
RACIO is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Red
Used for the logo and some accents, representing energy and appetite.
Green
Used for some accents, representing health and nature.
Proxima Soft
Modern and readable font used for headings and body text.
Colorful Packaging
Bright and colorful packaging for the products.
Wheat illustration
A subtle illustration of wheat stalks is visible at the bottom of the homepage.
Fresh food photography
The website uses bright, close-up photography of fresh ingredients and food preparations.
Bright food photography
Bright, appetizing food photography is used to showcase ingredients and products.
Social Media Intelligence
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