Rawbark
The CaregiverServes Dog owners seeking high-quality, customized food
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Rawbark anchors on a vivid Orange (#fbb63d) as their primary brand signal, paired with Pink (#3c172b), and accented by Red. The palette leans warm — inviting and energetic.
#fbb63d
Primary
#3c172b
Secondary
#ffffff
Background
#6f1709
Accent
#000000
Background
#7bdcb5
Accent
Typography
Headings set in Proxima Soft !important (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rawbark uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rawbark is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.
first_plural
middle_school
playful
Signature Words
Design Playbook
product_focused, lifestyle
natural
full_color
flat
dropdown
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Rawbark is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rawbark. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#fcb731
Yellow-orange used as the primary color for the logo and website.
Custom photo on bag
Customers can put their dog's photo on the bag.
Granule na míru
Repeated phrase emphasizing customization.
Social Media Intelligence
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