RE/MAX
The Ruler“Váš partner na trhu s nemovitostmi”
Serves Individuals and families looking to buy, sell, or rent properties
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
RE/MAX anchors on a vivid Blue (#007dc3) as their primary brand signal, paired with Blue (#003da5), and accented by Red. The palette leans cool — projecting trust and professionalism.
#007dc3
Primary
#ffffff
Background
#003da5
Secondary
#404041
Text
#da532c
Accent
#dee2e6
Surface
Typography
Headings set in remax-08-2022 (a sans-serif — clean, modern, and optimized for digital), body in HelveticaNeueLTPro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
RE/MAX uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
RE/MAX is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
real estate, residential, professional
natural
full color
flat
top navigation
rounded
balanced
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in US.
US
multinational
cs
RE/MAX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RE/MAX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
RE/MAX
Well-known acronym for Real Estate Maximums.
RE/MAX Blue
Specific shade of blue used consistently in the logo and branding.
RE/MAX Red
Specific shade of red used consistently in the logo and branding.
Váš partner na trhu s nemovitostmi
Positions the brand as a partner in the real estate market.
Hot Air Balloon
A red, white, and blue hot air balloon shape is used as the primary logo.
Social Media Intelligence
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