REAL DIRECT
The Ruler“Najděte si nové bydlení rychle a důmyslně”
Serves Individuals and families seeking to buy, sell, or rent properties
What Drives Them
Organized and dependable. Creates order and stability.
The tagline emphasizes finding housing 'quickly and cleverly,' and the brand values innovation and efficiency. This suggests a core focus on providing resourceful solutions for finding a home.
Color Intelligence
REAL DIRECT anchors on a vivid Red (#fc0101) as their primary brand signal, paired with Red (#fb8484), and accented by Gray. The palette leans warm — inviting and energetic.
#fc0101
Primary
#fb8484
Secondary
#b0b0b0
Accent
#4b373d
Accent
#5c5c5c
Accent
#8b696f
Accent
Typography
Headings set in Gibson-Regular (a sans-serif — clean, modern, and optimized for digital), body in Gibson-Light (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
REAL DIRECT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
REAL DIRECT is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
REAL DIRECT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by REAL DIRECT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
FC0101
Red color used for the logo and key elements.
REAL + Adjective
Using 'REAL' combined with an adjective (DIRECT).
Red L shape
The red L shape is a distinctive element in the logo, visually connecting the words 'REAL' and 'DIRECT'.
Social Media Intelligence
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