Pavel Brož - Realitní makléř
The RulerServes Individuals and families looking to buy or sell property in South Bohemia
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Pavel Brož - Realitní makléř anchors on a muted Blue (#273039) as their primary brand signal, paired with Blue (#0073bb), and accented by Gray. The palette leans warm — inviting and energetic.
#273039
Primary
#0073bb
Secondary
#cbcaca
Accent
#9e9c9c
Accent
#444141
Text
#797676
Accent
Typography
Headings set in ZCOOL XiaoWei (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pavel Brož - Realitní makléř uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pavel Brož - Realitní makléř is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Yale Blue
Used for the main call to action buttons and highlights throughout the site.
Pavel Brož
The brand is the real estate agent himself, using his name as the domain and brand identity.
Jižní Čechy
References to the South Bohemia region, emphasizing its local presence.
Hexagonal house icon
The logo features a hexagonal shape containing a stylized house with a checkmark, suggesting real estate and reliability.
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