RECAL
The RulerServes Local businesses seeking advertising and signage solutions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
RECAL anchors on a muted Blue (#c3c8d1) as their primary brand signal, paired with Blue (#00143c), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c3c8d1
Primary
#00143c
Secondary
#7a8499
Accent
#384867
Accent
#e1e1ea
Accent
#fbbebe
Accent
Typography
Headings set in MicroGb (a sans-serif — clean, modern, and optimized for digital), body in Inconsolata (a monospace — technical and precise, common in code-first brands). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
RECAL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
RECAL is simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
RECAL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RECAL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Dark Blue
Used in the logo and for key text elements.
1991
Founding year mentioned, indicating experience.
Social Media Intelligence
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