RED BULL Česká republika, s.r.o.
The Outlaw“Red Bull Energy Drink – Vám dává křííídla.”
Serves Young adults, athletes, and active individuals
What Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
RED BULL Česká republika, s.r.o. anchors on a vivid Pink (#d2003c) as their primary brand signal, paired with Yellow (#ffcd00), and accented by Blue. The palette leans warm — inviting and energetic.
#d2003c
Primary
#ffcd00
Secondary
#101824
Accent
#afa09e
Accent
#453532
Accent
#df3c2a
Accent
Typography
Headings set in Bull (a sans-serif — clean, modern, and optimized for digital), body in Bull Text (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
High complexity — rich in detail, potentially challenging at small sizes. Style: dynamic, energetic, modern.
icon_symbol
geometric
Icon
7/10
Brand Character
RED BULL Česká republika, s.r.o. is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
action, lifestyle, sports
high-key
saturated
flat
overlay
rounded
generous
dynamic
Digital Footprint
.
Market Presence
multinational, based in AT, communicating in 37 languages.
AT
multinational
cs, sq, es, de, en, az, bs, fr, nl, bg, pt, zh, da, et, ar, fi, el, hr, hu, id, hi, it, ja, ko, ru, lt, lv, mk, no, pl, ro, sr, sl, sk, th, tr, uk
RED BULL Česká republika, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RED BULL Česká republika, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: geometric
Brand Codes
Blue and Silver
The iconic blue and silver color scheme is consistently used across all platforms.
Red Bull Gives You Wings
The famous tagline is prominently displayed.
Action-Oriented
Photos feature extreme sports and dynamic activities.
Red Bull Jingle
Recognizable jingle used in commercials and videos.
Red Bull
The bull is a central part of the brand's identity.
Action-focused
Close-up, high-resolution photography focusing on the driver in action, emphasizing speed and intensity.
Oracle Branding
Prominent use of the 'ORACLE' logo on the driver's helmet and car, indicating a key partnership and brand visibility.
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