Red Hat
The Creator“We make open source technologies for the enterprise”
Serves Enterprises
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Red Hat anchors on a muted Purple (#2b243d) as their primary brand signal, paired with Red (#d21a1a), and accented by Red. The palette leans warm — inviting and energetic.
#2b243d
Primary
#d21a1a
Secondary
#a79395
Accent
#d7d0d0
Accent
#605a6a
Accent
#a60000
Accent
Typography
Headings set in RedHatDisplay (a sans-serif — clean, modern, and optimized for digital), body in RedHatText (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Red Hat uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Red Hat is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, corporate
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on Drupal, active on 4 social platforms.
Market Presence
Global presence, based in US, communicating in 9 languages.
US
global
en, zh, fr, de, it, ja, ko, pt, es
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#d21a1a
Dominant red color used for branding, representing the company's name and identity.
RedHatDisplay
Custom font used for headings, providing a modern and bold appearance.
Red Hat
The brand name itself is an acronym.
Social Media Intelligence
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