What Drives Them
Brings ideas to life. Values imagination and self-expression.
REFOL's values, personality, and services (reklama, grafické studio, webdesign) point to a focus on creative solutions. The voice profile (high enthusiasm and confidence) suggests they deliver these solutions effectively, leading to impactful results for clients.
Color Intelligence
REFOL anchors on a vivid Blue (#000068) as their primary brand signal, paired with Orange (#d5a221), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#000068
Primary
#00003f
Background
#000001
Background
#d5a221
Secondary
#8b5b29
Accent
#6e8ac0
Accent
Typography
Headings set in Aladin (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
REFOL uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, abstract.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
REFOL is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
stock photography
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
REFOL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by REFOL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Refol Blue
The dark blue (#020381) used in the logo and as a primary brand color.
Aladin Display
The Aladin font used for headings provides a distinctive visual element.
Pastel Color Accents
Use of pastel colors for backgrounds and accents.
Curved R
A stylized, curved 'R' shape inside a circle, used as a logo element.
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