What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Müller - pracovní oděvy anchors on Red (#b11623) as their primary brand signal, paired with Blue (#33393e), and accented by Gray. The palette balances warm and cool tones.
#b11623
Primary
#5d646d
Accent
#daddde
Accent
#33393e
Secondary
#000000
Background
#ffffff
Background
Typography
Headings set in yootheme (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Müller - pracovní oděvy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Müller - pracovní oděvy is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Industry Specific
The brand name clearly indicates the company's focus on workwear and protective equipment.
Jan Müller
The brand name includes the founder's name.
B11622
A specific shade of red (#b11622) is used consistently in the logo and website design.
Construction worker icons
A set of three grey icons depicting a welder, a construction worker, and a worker with headphones, representing the company's focus on workwear.
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