Auto Pokorný
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#d3d3d3
Accent
#313131
Text
#686868
Accent
#a0a0a0
Accent
#fafafa
Background
#010101
Background
Typography
Headings set in NouvelR (a sans-serif — clean, modern, and optimized for digital), body in RenaultLife (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Auto Pokorný uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Auto Pokorný is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webflow, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Auto Pokorný
The company is named after the Pokorný family.
Renault Silver
Used for car images and accents throughout the website.
RenaultLife
Used for headings and body text, giving a modern, automotive feel.
25 years of tradition
Mentioned in the website description.
Renault and Dacia models
Naming products by car models.
Diamond Logo
A stylized diamond shape formed by two overlapping outlines, creating a distinctive geometric logo.
Social Media Intelligence
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