J & J AUTOPRODEJ - Renault
The Sage“PRODEJ NÁHRADNÍCH DÍLŮ”
Serves Renault car owners
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
J & J AUTOPRODEJ - Renault focuses on readily supplying Renault parts, emphasized by their tagline, Renault-specific focus, and local presence. This makes 'Availability' the core -ness.
Color Intelligence
J & J AUTOPRODEJ - Renault anchors on a vivid Orange (#f5b013) as their primary brand signal, paired with Orange (#815015), and accented by Orange. The palette leans warm — inviting and energetic.
#f5b013
Primary
#815015
Secondary
#000000
Background
#875f29
Accent
#e9dcc3
Accent
#1f1d1b
Background
Typography
Headings set in Oxygen (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
J & J AUTOPRODEJ - Renault uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
J & J AUTOPRODEJ - Renault is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on React.
Market Presence
Local market, headquartered in Holice, CZ.
CZ
Holice, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Prodej náhradních dílů
Repeated phrase emphasizing the sale of spare parts.
Renault Yellow
The specific shade of yellow used for buttons and accents. Hex: #f4b014
Renault Parts Focus
Focus on Renault car parts in product descriptions and website content.
Local Presence
Emphasis on being a local business in Holice.
Renault Diamond
The Renault logo, a diamond shape, is prominently displayed.
Flat Icons
The website uses flat style icons to represent different services, such as spare parts and car buyback.
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