RESPE
The EverymanServes Small to medium-sized businesses, schools, and individual consumers in need of office supplies and stationery.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
RESPE's values (quality, affordability, customer service), personality (reliable, practical, professional), and voice (high confidence, medium warmth) all point to a core positioning around being a dependable and trustworthy provider of office supplies.
Color Intelligence
RESPE anchors on Red (#d89886) as their primary brand signal, paired with Blue (#304371), and accented by Red. The palette leans warm — inviting and energetic.
#d89886
Primary
#304371
Secondary
#e73d3a
Accent
#87817b
Background
#d2cacd
Background
#f6f5f5
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
RESPE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
RESPE is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on joomla!, active on 1 social platform.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
RESPE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RESPE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Respe Red
The specific shade of red used for links and headings, #e60003.
Czech Language
Website is in Czech, targeting Czech customers.
Hand with Pencil
A cartoonish illustration of a hand holding a pencil, with a red and pink background, used in the logo and elsewhere on the site.
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