What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand emphasizes tradition through its values, personality, key brand codes (Traditional Czech Cuisine, Czech Beer Culture), and signature words (svatomartinské hody). The high nostalgia score in the voice profile further supports this positioning.
Color Intelligence
MAX anchors on a muted Orange (#7b685d) as their primary brand signal, paired with Orange (#4f2517). The palette leans warm — inviting and energetic.
#d9d9d9
Background
#464646
Text
#7b685d
Primary
#4f2517
Secondary
#a6a6a6
Background
#757575
Background
Typography
Logo Anatomy
MAX uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MAX is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
MAX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MAX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Traditional Czech Cuisine
References to traditional Czech cuisine and hospitality.
Czech Beer Culture
Emphasis on serving Czech beer and promoting beer culture.
Orange Accent
Uses #e54d1b as a distinctive accent color in the website design.
Denní Menu
Prominently features 'Denní Menu' (Daily Menu) on the website.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
