What Drives Them
Color Intelligence
Retro Jeans anchors on Red (#bb171b) as their primary brand signal, paired with Red (#cf5d60), and accented by Red. The palette leans warm — inviting and energetic.
#bb171b
Primary
#cf5d60
Secondary
#e1989a
Accent
#c4383b
Accent
#f0cdce
Accent
#4b342f
Accent
Typography
Headings set in athlete2 (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Retro Jeans uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Retro Jeans is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
second
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Magento, active on 2 social platforms.
Market Presence
Nationwide presence, based in XX.
XX
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Retro Red
Used extensively for calls to action, headers, and accents throughout the site.
Archivo
Used for headings, providing a modern and bold look.
New Outfit
Repeated phrase encouraging purchases.
Trendy Lifestyle
Photos feature models in stylish outfits in urban settings.
Retro Jeans Logo
The logo features a bold, sans-serif typeface for "RETRO" and "JEANS" flanking a red square containing a stylized "RR" monogram.
Collection Split
The photography style features a split-screen effect, showcasing both men's and women's collections with models wearing the brand's apparel.
Social Media Intelligence
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