Řezbářství Frencl
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Řezbářství Frencl anchors on a vivid Orange (#f08105) as their primary brand signal. The palette leans warm — inviting and energetic.
#f08105
Primary
#000000
Text
#ffffff
Background
#888888
Text Alt
#222222
Surface
Typography
Headings set in Josefin Sans Flex (a sans-serif — clean, modern, and optimized for digital), body in Merriweather (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Řezbářství Frencl uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Řezbářství Frencl is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on webnode.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Wood Finish Orange
Used for accents and highlights, evoking the color of finished wood.
Allura
Used for headings, providing an elegant and handcrafted feel.
Childhood Carving
The website tells the story of the founder's early interest in carving.
Frencl
The business is named after and run by the Frencl family.
Nativity Scene Shape
The distinctive shape of the wooden nativity scene, with its layered architectural elements and figures, is a signature visual element.
Wood Carving Style
The style of the wood carving, with its specific texture, level of detail, and overall aesthetic, is a distinctive visual code.
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