Tereza 2.0
The Everyman“Rezidence Rokytnice nabízí kvalitní ubytování v apartmánech různých typů a různých standardů! Horské apartmány v oblíbené lokalitě jen 700 metrů od vodopádu.”
Serves Families and couples seeking vacation rentals in a mountain resort.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Tereza 2.0 anchors on a muted Blue (#455660) as their primary brand signal, paired with Blue (#24333a), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#455660
Primary
#24333a
Secondary
#67747c
Accent
#948e93
Accent
#e7e7e7
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tereza 2.0 uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Tereza 2.0 is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
natural, lifestyle
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Rokytnice nad Jizerou, CZ, communicating in 3 languages.
CZ
Rokytnice nad Jizerou, CZ
local
cs, en, de
Tereza 2.0 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Tereza 2.0. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Brick Red
Used for accents and calls to action, providing a warm and inviting feel.
Playfair Display
Used for headings, conveying elegance and sophistication.
Apartment Types
Naming apartments based on type and standard.
Abstract X
The logo features an abstract shape resembling an X, composed of curved lines, used as a visual element.
Bold Sans-Serif
The brand uses a bold, sans-serif typeface for the words 'Rezidence Rokytnice'.
Social Media Intelligence
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