Řeznictví a uzenářství NOVÝ
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Řeznictví a uzenářství NOVÝ anchors on a muted Pink (#d3b8c0) as their primary brand signal, paired with Red (#af8183), and accented by Red. The palette leans warm — inviting and energetic.
#d3b8c0
Primary
#af8183
Secondary
#b03121
Accent
#030104
Text
#eeeaeb
Background
#433e1f
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Řeznictví a uzenářství NOVÝ is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Jablonec nad Nisou, CZ.
CZ
Jablonec nad Nisou, CZ
local
cs
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Brand Codes
Family Business
Emphasizes being a small family business.
Burgundy
Used in the logo and some text elements.
Poctivé výrobky s vysokým obsahem masa
Emphasizing quality and meat content.
Lion crest
A black and white crest with a lion holding an axe.
Man's face
A man's face is visible in the background.
Coat of Arms
A coat of arms style illustration with a lion and axe.
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