Rheinmetall
The Ruler“Taking responsibility in a changing world”
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Rheinmetall anchors on a vivid Blue (#00406f) as their primary brand signal, paired with Blue (#007fc1), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#00406f
Primary
#007fc1
Secondary
#005791
Accent
#ffffff
Background
#00193b
Accent
#403e41
Text
Typography
Headings set in DINPro (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rheinmetall uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, geometric.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Rheinmetall is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
professional, action, technical
natural
full color
flat
top navigation
rounded
balanced
image carousel
Digital Footprint
Built on nuxt, active on 4 social platforms.
Market Presence
Global presence, headquartered in Düsseldorf, DE, communicating in 10 languages.
DE
Düsseldorf, DE
global
de, cs, en, lt, pt, zh, es, nl, nn, hu
Rheinmetall is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rheinmetall. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Rheinmetall Blue (#00406f)
Used in the logo and as a primary color throughout the website.
DINPro
Used for headings and body text, conveying a sense of precision and technical expertise.
Action-oriented
Images of equipment in use, soldiers, and industrial settings.
1889
Founding year of the company.
Long history in defense technology
Emphasis on tradition and experience in the defense industry.
Social Media Intelligence
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