Richard Paul
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Richard Paul anchors on a muted Blue (#d1d5dc) as their primary brand signal, paired with Blue (#35478f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d1d5dc
Primary
#35478f
Secondary
#5a617e
Accent
#9da4ba
Accent
#0392c2
Accent
#323d47
Accent
Typography
7 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Richard Paul uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Richard Paul is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on webeditor.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Richard Paul
The brand is named after the founder, Richard Paul.
#35488f
Dark blue used in the logo and for key elements on the website.
Verdana
Used for body text, providing a simple and readable appearance.
PAUL logo font
The 'PAUL' in the logo uses a distinctive, bold, sans-serif font with a slightly rounded and stylized 'P'.
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