Rittal
The Creator“Complex made simple – the guiding principle that makes Rittal perfect partner for you.”
Serves Industrial and IT professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Rittal anchors on a vivid Pink (#e40042) as their primary brand signal, paired with Purple (#d3cfdf), and accented by Green. The palette leans cool — projecting trust and professionalism.
#e40042
Primary
#d3cfdf
Secondary
#008d4d
Accent
#ffffff
Background
#94147f
Accent
#0560a9
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Rittal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rittal is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in DE, communicating in 28 languages.
DE
global
en, es, da, it, hu, fi, zh, tr, sv, ms, ko, de, ja, ru, fr, th, nl, bg, sr, hr, ro, sl, cs, pt, no, pl, vi, sk
Rittal is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rittal. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Rittal Red (#e40042)
Used in the logo and as an accent color throughout the website.
Complex made simple
Guiding principle highlighted on the homepage.
Arial/Helvetica
Clean and professional font choice for readability.
Technical Product Showcase
The photography style features a clean, well-lit studio environment with a focus on showcasing the technical details and functionality of the products, often with a dark or reflective background to emphasize the product's form and features.
Social Media Intelligence
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