RJ AUTO
The EverymanServes Individuals and families seeking affordable used vehicles
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Given the emphasis on transparency, integrity, reliability, and a warm, confident voice, RJ AUTO's core positioning revolves around being a trustworthy source for used vehicles, especially within their local community.
Color Intelligence
RJ AUTO anchors on Green (#b7ef87) as their primary brand signal, paired with Blue (#1f3e48), and accented by Green. The palette leans warm — inviting and energetic.
#b7ef87
Primary
#1f3e48
Secondary
#52795d
Accent
#000000
Text
#403a3b
Text
#1d1b1c
Background
Typography
3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
RJ AUTO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
RJ AUTO is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on Webnode 2, active on 1 social platform.
Market Presence
Local market, headquartered in Sezimovo Ústí, CZ.
CZ
Sezimovo Ústí, CZ
local
cs
RJ AUTO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RJ AUTO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red Accent
The color #e9322d is used for key buttons and accents throughout the website.
RJ AUTO
The brand name uses initials followed by the word 'AUTO'.
Local Presence
The website prominently features the location of the business in Sezimovo Ústí.
Car Silhouette
The logo features a simple silhouette of a car, used as a visual element in the brand's logo.
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