What Drives Them
Color Intelligence
Klub Haniel anchors on a vivid Yellow (#f5d351) as their primary brand signal, paired with Blue (#9a9ec3), and accented by Yellow. The palette balances warm and cool tones.
#f5d351
Primary
#9a9ec3
Secondary
#b09b52
Accent
#374a35
Accent
#777991
Background
#f7f7f7
Background
Typography
Headings set in Open Sans SemiBold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans Regular (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Klub Haniel uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Haniel Logo
A hand-drawn style illustration featuring a dolphin, tree, and astrological symbols arranged in a circular pattern.
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Massage
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