ROCKWOOL, a.s.
The Creator“E-Shop”
Serves Construction professionals, homeowners
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ROCKWOOL, a.s. anchors on Red (#d42026) as their primary brand signal, paired with Red (#e79994), and accented by Red. The palette leans warm — inviting and energetic.
#d42026
Primary
#fefdfc
Background
#e79994
Secondary
#d98c76
Accent
#efccbe
Accent
#ce4a35
Accent
Typography
Headings set in Avenir (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ROCKWOOL, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ROCKWOOL, a.s. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Product-focused, Architectural
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
multinational, based in DK.
DK
multinational
cs
ROCKWOOL, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ROCKWOOL, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
ROCKWOOL Red
Used in the logo and as an accent color throughout the website.
Kamenná vlna
Proprietary stone wool insulation material.
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