Rodinné včelařství Ratajovi
The Innocent“PRODEJ MEDU PŘÍMO OD VČELAŘE”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Rodinné včelařství Ratajovi anchors on a muted Orange (#b9a77f) as their primary brand signal, paired with Orange (#3b200f), and accented by Gray. The palette leans warm — inviting and energetic.
#b9a77f
Primary
#3b200f
Secondary
#d4d2cf
Accent
#d90026
Accent
#9e7c17
Accent
#ffc107
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rodinné včelařství Ratajovi uses a wordmark — the brand name IS the logo, relying on typography alone. Moderate detail — balancing distinctiveness with versatility. Style: natural, rustic, friendly.
Wordmark
rectangle
Icon + Text
5/10
Brand Character
Rodinné včelařství Ratajovi is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural, product, lifestyle
natural
natural
flat
dropdown
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Rodinné včelařství Ratajovi is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rodinné včelařství Ratajovi. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Honey Yellow
Used in the logo and website design to evoke the color of honey.
Oswald
Used for headings, providing a modern yet rustic feel.
Family Beekeeping
Emphasis on being a family-run business with a tradition of beekeeping.
Šumava originální produkt
Certification mark indicating the honey's origin from the Šumava region.
Med
Product names include 'lesní med', 'květový med', and 'pastovaný med'.
Bee Icon
A stylized bee icon with wings forming a circular shape, used as a central visual element.
RATAJOVI Bold Font
The brand name 'RATAJOVI' is displayed in a bold, sans-serif font, often in a contrasting color (yellow/orange) to stand out.
Social Media Intelligence
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