Rodinný pivovar BERNARD logo

Rodinný pivovar BERNARD

The Innocent

V horkých letních dnech Vás dobře vychlazená Švestka osvěží a v zimě pro změnu zahřeje - svařená s hřebíčkem, cukrem a skořicí.

Food & Beverage·Beer·est. 2026·bernard.cz
MerriweatherTraditionalAuthenticFamily-orientedQuality-focused10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

TraditionQualityCommunityCraftsmanship

Color Intelligence

Rodinný pivovar BERNARD anchors on Orange (#fcf4ea) as their primary brand signal, paired with Orange (#d19938), and accented by Red. The palette leans warm — inviting and energetic.

#fcf4ea

Primary

#d19938

Secondary

#dd1018

Accent

#e86c75

Accent

#eacda7

Accent

#000000

Background

warm palette(6w/0c)Orange · Red

Typography

Headings set in Pattaya (a display face — designed for headlines and visual impact), body in Merriweather (a serif — evoking tradition, authority, and print heritage). 4 typeface families in play — a richer, more layered typographic system.

Aa
MerriweatherBodySerif
Aa
PattayaHeadingsDisplay
Aa
Robotosecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

Rodinný pivovar BERNARD uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Rodinný pivovar BERNARD is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence
80%
Warmth
75%
Enthusiasm
70%
Formality
65%
Nostalgia
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

pivovartradičníBernardfest

Design Playbook

No design patterns detected

Digital Footprint

active on 5 social platforms.

Social
facebookinstagramyoutubetwitterlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Gold

Signature ColorSupporting

Used in the logo and throughout the website to evoke tradition and quality.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Merriweather

Typography CodeSupporting

Used for body text, providing a classic and readable feel.

Consistency80%
Website
ActiveOccasional

Tradition

Heritage ElementSupporting

Emphasis on being a traditional Czech brewery.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Vlastní cestou

CatchphraseSupporting

Title of their magazine, suggesting independence and quality.

Consistency60%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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