Rohde & Schwarz
The CreatorServes Engineers and technical professionals
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Rohde & Schwarz anchors on a vivid Blue (#009bea) as their primary brand signal, paired with Blue (#0a182b), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#c1c5c7
Accent
#ffffff
Background
#e0e0e0
Accent
#009bea
Primary
#0a182b
Secondary
#2f3a47
Accent
Typography
Headings set in Linotype Univers (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rohde & Schwarz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate, technical.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Rohde & Schwarz is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
direct
Signature Words
Design Playbook
professional, technical
natural
full_color
flat
top
rounded
balanced
Digital Footprint
.
Market Presence
Global presence, based in DE.
DE
global
en
Rohde & Schwarz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rohde & Schwarz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Blue
Used for primary buttons and accents (#009bea).
Linotype Univers
Used for headings and body text, providing a modern and clean feel.
R&S
Commonly used acronym for the brand name.
Rhombus Logo
The Rohde & Schwarz logo features a rhombus shape with the letters 'R' and 'S' inside.
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