RM

Roko-motor

The Ruler

Těšíme se na Vaši návštěvu v nově otevřeném salonu OMODA | JAECOO

Automotive·Car Dealership·roko-motor.cz

Serves Individuals and businesses seeking Jaguar and Land Rover vehicles and services.

Jaguar BoldMulti-brandnessReliableProfessionalModernCustomer-focused9/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Multi-brandness

Roko-motor positions itself as a dealership offering a diverse range of vehicle brands (Land Rover, Jaguar, OMODA, JAECOO, BYD), catering to various customer preferences and needs under one roof. This multi-brand approach is a core aspect of their business model.

QualityIntegrityInnovationCustomer Satisfaction

Color Intelligence

Roko-motor anchors on a vivid Pink (#a70e36) as their primary brand signal, paired with Blue (#506372), and accented by Gray. The palette leans warm — inviting and energetic.

#a70e36

Primary

#20201e

Text

#b0a9ab

Background

#6b6767

Accent

#506372

Secondary

#f6f5f5

Background

warm palette(5w/1c)Pink · Gray · Blue

Typography

Headings set in Jaguar Bold (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Jaguar BoldHeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
RobotoBodySans Serif
Aa
MontserratnavigationSans Serif
Aa
MontserratUISans Serif

Logo Anatomy

No logo detected

Brand Character

Roko-motor is formal and professional, authoritative and decisive.

Confidence
79%
Formality
67%
Warmth
62%
Exclusivity
61%
Enthusiasm
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

Land RoverJaguarServisProdejOMODA | JAECOO

Design Playbook

Photography

product_focused, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Regional presence, headquartered in Zlín, CZ.

Origin

CZ

Headquarters

Zlín, CZ

Market Scope

regional

Languages

cs

Roko-motor is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Roko-motor. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Jaguar Red

Signature ColorSupporting

The specific shade of red used in the logo and as an accent color throughout the website. Hex: #a7292d

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Jaguar Land Rover Partnership

Heritage ElementSupporting

Emphasis on being an authorized dealer for Jaguar and Land Rover.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Vehicle Brand Focus

Naming ConventionSupporting

Focus on specific vehicle brands like Jaguar, Land Rover, Omoda, Jaecoo, and BYD.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Czech Language

Cultural SymbolSupporting

Website and communication primarily in Czech.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

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