Roland Berger
The SageServes Executives and leaders seeking strategic advice
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Roland Berger anchors on a vivid Red (#ff3532) as their primary brand signal, paired with Blue (#00aac9), and accented by Pink. The palette leans warm — inviting and energetic.
#ff3532
Primary
#ffffff
Background
#000000
Text
#84003a
Accent
#00aac9
Secondary
#f6f600
Surface
Typography
Headings set in RBDesign Bold (a sans-serif — clean, modern, and optimized for digital), body in RBDesign Regular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Roland Berger uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Roland Berger is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, headquartered in Munich, GE, communicating in 2 languages.
DE
Munich, GE
global
en, de
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Roland Berger Red
Used as a primary accent color throughout the website, especially in the logo and call-to-action buttons.
RBDesign
A custom font family used extensively for headings and body text, contributing to a modern and corporate feel.
Dot Wave
A pattern of closely spaced dots forming a wave-like structure, often with a gradient color scheme.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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