Roman Beránek logo

Roman Beránek

The Innocent
Retail·Sales Stands·prodejnistanky.com

Serves Market vendors and event organizers

MerriweatherReliablePracticalTraditionalAuthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCraftsmanshipCustomer ServiceTradition

Color Intelligence

Roman Beránek anchors on a vivid Red (#6b1e07) as their primary brand signal, paired with Red (#d2bcb5), and accented by Red. The palette leans warm — inviting and energetic.

#6b1e07

Primary

#d2bcb5

Secondary

#fdfdfc

Background

#ad8376

Accent

#8c513f

Accent

#e3dacd

Accent

warm palette(6w/0c)Red · Orange

Typography

Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Aa
MerriweatherHeadingsSerif
Aa
LatoBodySans Serif
Aa
ConsolascodeMonospace

Logo Anatomy

Roman Beránek uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Roman Beránek is warm and approachable.

Warmth
70%
Enthusiasm
65%
Confidence
60%
Formality
55%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

stánkyprodejníjarmareční

Design Playbook

Photography

product, outdoor

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Roman Beránek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Roman Beránek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Red

Signature ColorSupporting

Used for accents and highlights, creating a rustic and traditional feel.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Prodejní stánky

Naming ConventionSupporting

Using 'Prodejní stánky' (Sales Stands) in the company name.

Consistency100%
Website
ActiveOccasional

PRODEJNI STANKY

Typography CodeSupporting

The words "PRODEJNI STANKY" are in a bold, sans-serif font, with "VYROBA & PRODEJ" in a smaller, serif font underneath.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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