RoPraKAFE

The Innocent

“rodinná pražírna v Telči”

Food & Beverage·Coffee Roastery·roprakafe.cz

Serves Coffee lovers, local community

AlatsiAuthenticPassionateArtisanalFriendly10/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCommunitySustainabilityTradition

Color Intelligence

and accented by Gray. The palette leans cool — projecting trust and professionalism.

#fefefe

Background

#d7d5d8

Accent

#0a050d

Background

#b1aeb3

Accent

#514954

Accent

#8e888f

Accent

cool palette(1w/5c)Gray

Typography

Headings set in Alatsi (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Alatsi— HeadingsSans Serif

Lato— BodySans Serif

Amatic SC— secondary_headingDisplay

Montserrat— navigationSans Serif

Logo Anatomy

RoPraKAFE uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

RoPraKAFE is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.

Warmth

90%

Enthusiasm

80%

Confidence

70%

Nostalgia

55%

Technicality

45%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

pražírnakávarodinnáTelč

Design Playbook

Photography

Product photography, Lifestyle

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Next.js, active on 2 social platforms.

Websitehttps://roprakafe.cz

Built withNext.js

Social

facebookinstagram

Market Presence

Local market, headquartered in Telč, CZ.

Origin

Headquarters

Telč, CZ

Market Scope

local

Languages

RoPraKAFE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RoPraKAFE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

#592409

Signature ColorSupporting

Dark brown color used for the logo and accents, evoking coffee beans.

Consistency90%

WebsiteSocial

ActiveOccasional

Amatic SC

Typography CodeSupporting

Used for headings, providing a playful, handwritten style.

Consistency70%

WebsiteSocial

ActiveOccasional

Rodinná pražírna

Origin StorySupporting

Emphasizes the family-run aspect of the coffee roasting business.

Consistency80%

WebsiteSocial

ActiveOccasional

RoPraKAFE font

Typography CodeSupporting

The RoPraKAFE logo uses a bold, sans-serif font with rounded edges, creating a modern and approachable feel.

Consistency90%

Website

ActiveOccasional

Circular logo

Signature ShapeSupporting

The logo is contained within a double-lined circle, with text following the curve of the circle.

Consistency90%

Website

ActiveOccasional

Social Media Intelligence

Facebookvideo.other

RoPraKAFE - Rodinná pražírna kávy v Telči, Telc. 887 To se mi líbí · Mluví o tom (8) · Byli tady (207). Jsme rodinná pražírna kávy v Telči. Nabízíme Vám čerstvě praženou kávu, a to zrnkovou nebo...