ROTO Plzeň - KGM (SsangYong)
The Everyman“KGM SUV specialista z Koreje”
Serves Individuals and families seeking SUVs
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ROTO Plzeň - KGM (SsangYong) anchors on a muted Blue (#2c294b) as their primary brand signal, paired with Blue (#282c32), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#2c294b
Primary
#ffffff
Background
#282c32
Secondary
#000000
Background
#3e3f43
Background
#d5d7d8
Accent
Typography
Headings set in NotoSans (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ROTO Plzeň - KGM (SsangYong) uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ROTO Plzeň - KGM (SsangYong) is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Plzeň, CZ.
KR
Plzeň, CZ
local
cz
ROTO Plzeň - KGM (SsangYong) is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ROTO Plzeň - KGM (SsangYong). All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Indigo
Used in the logo and as a primary color throughout the website.
Roboto
Used for headings and body text, providing a modern and readable look.
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