What Drives Them
Pushes boundaries. Seeks new frontiers and experiences.
Color Intelligence
ROUTE 66 anchors on a muted Red (#bfabb0) as their primary brand signal, paired with Red (#cb3834), and accented by Blue. The palette leans warm — inviting and energetic.
#bfabb0
Primary
#cb3834
Secondary
#2c478a
Accent
#f6f5f2
Background
#cbc9bf
Accent
#282625
Text
Typography
Headings set in OpenSans_Bold (a sans-serif — clean, modern, and optimized for digital), body in OpenSans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ROUTE 66 uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ROUTE 66 is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
en
ROUTE 66 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ROUTE 66. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Route 66
References the iconic American highway, symbolizing freedom and adventure.
Brick Red
Used in the logo and website accents, evoking a sense of Americana.
Route 66 Shield
The Route 66 shield logo is prominently displayed, evoking the iconic American highway and its associated imagery.
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