What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Rowell anchors on Red (#be502d) as their primary brand signal, paired with Red (#eb643b), and accented by Orange. The palette leans warm — inviting and energetic.
#be502d
Primary
#eb643b
Secondary
#67230d
Accent
#913618
Accent
#371106
Accent
#55bb30
Accent
Typography
Logo Anatomy
Rowell uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rowell is authoritative and decisive, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shopify.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and for accents throughout the website.
Nábytkové úchytky
Focus on furniture handles and related products.
Rowell Logo Font
The Rowell logo uses a distinctive, rounded, slightly italicized font with a warm, orange color and a subtle drop shadow, creating a friendly and approachable brand image.
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