RS service - Šmídl
The RulerServes Car owners seeking reliable repair and maintenance services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
RS service - Šmídl anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Orange (#3f3830), and accented by Blue. The palette balances warm and cool tones.
#0097f5
Primary
#3f3830
Secondary
#c6e8fd
Accent
#fdfeff
Background
#9f9f9e
Accent
#454545
Text
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
RS service - Šmídl uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
RS service - Šmídl is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode.
Market Presence
Local market, based in CZ.
CZ
local
cs
RS service - Šmídl is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RS service - Šmídl. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Šmídl
The brand is named after the founder.
Dark Brown
Used in the logo and as a primary color.
Montserrat Flex
Used for headings and body text, providing a modern and clean look.
Tools on wood
The photography style features tools arranged on a wooden surface, creating a rustic and handcrafted feel.
More brands in Automotive
Explore other brands in this industry to compare visual identities.
