RUKO s.r.o.
The Innocent“RUKO je tradiční česká značka, působící na trhu již od roku 1946. Založena byla panem Rudolfem Koukolíkem v Kutné Hoře a podobně jako tehdy spousta kutnohorskýc”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
RUKO s.r.o. anchors on a muted Orange (#b8a9a0) as their primary brand signal, paired with Red (#67544e), and accented by Gray. The palette leans warm — inviting and energetic.
#b8a9a0
Primary
#67544e
Secondary
#eae7e7
Background
#8b817e
Accent
#ffffff
Background
#302f32
Text
Typography
Headings set in Quicksand (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
RUKO s.r.o. is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Kutná Hora, CZ.
CZ
Kutná Hora, CZ
national
cs
RUKO s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by RUKO s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Quicksand
Used for headings and titles, giving a modern and approachable feel.
Dark Taupe
Used for the logo and some text elements.
RUKO logo
The RUKO logo features a stylized letter 'M' above the brand name in a sans-serif font, with 'KUTNÁ HORA' in smaller letters below.
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