Rumcajzl.cz
The Innocent“Kvalitní alkohol za super ceny”
Serves Adults interested in quality alcoholic beverages
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Rumcajzl.cz anchors on Orange (#ad7e3a) as their primary brand signal, paired with Orange (#5f3415), and accented by Gray. The palette leans warm — inviting and energetic.
#ad7e3a
Primary
#717171
Accent
#d9d9d9
Accent
#292929
Text
#fbfbfb
Background
#5f3415
Secondary
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rumcajzl.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, friendly, rustic.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Rumcajzl.cz is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Rumcajzl.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rumcajzl.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#ad7e39
Gold used in the logo and as a primary color.
Open Sans
Used for headings and body text, providing a clean and modern look.
Rumcajzl figure
A stylized, brown, geometric figure of Rumcajzl, a Czech fairytale character, is used as a logo.
Bold sans-serif typeface
The brand uses a bold, sans-serif typeface for its logo and headings, creating a strong and modern look.
Social Media Intelligence
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