Rupert.cz logo

Rupert.cz

The Everyman
Retail·Pet Supplies·rupert.cz

Serves Pet owners seeking premium pet food and care products

Open SansReliablePracticalCaringFriendly10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer SatisfactionAnimal WelfareExpertise

Color Intelligence

Rupert.cz anchors on a muted Blue (#cecde1) as their primary brand signal, paired with Blue (#0b066c), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#cecde1

Primary

#0b066c

Secondary

#322d84

Accent

#a19fc6

Accent

#605da0

Accent

#fefefe

Background

cool palette(1w/5c)Blue

Typography

Aa
Open SansBodySans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Rupert.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Rupert.cz is authoritative and decisive, energetic and passionate.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Formality
55%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

prémiová krmivapéče pro psykočkyZiwi PeakSanadog

Design Playbook

No design patterns detected

Digital Footprint

Built on myshoptet, active on 2 social platforms.

Built withmyshoptet
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Rupert.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rupert.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Navy

Signature ColorSupporting

Used in the logo and some headings, #0b066c

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Clean and readable, used for body text and navigation.

Consistency90%
Website
ActiveOccasional

Product Focus

Naming ConventionSupporting

Product names are descriptive and straightforward.

Consistency90%
Website
ActiveOccasional

Golden Retrievers

Photography Style CodeSupporting

The brand uses photos of golden retrievers in a snowy environment to promote their products.

Consistency90%
Website
ActiveOccasional

Rupert.cz Font

Typography CodeSupporting

The brand uses a specific serif font for the 'Rupert.cz' text, with a green 'P'.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

More brands in Retail

Explore other brands in this industry to compare visual identities.