Rutina.cz
The EverymanServes Individuals seeking online fitness and wellness programs
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Rutina.cz anchors on a vivid Red (#fe4a6d) as their primary brand signal, paired with Red (#fe8080), and accented by Gray. The palette leans warm — inviting and energetic.
#282426
Text
#fe4a6d
Primary
#b1b3b5
Accent
#fe8080
Secondary
#000000
Background
#535256
Accent
Typography
Headings set in Hind Madurai (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rutina.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rutina.cz is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Action, Lifestyle
natural
vibrant
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Rutina.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rutina.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Pink
The #fe4d74 pink is used for the logo and calls to action.
Online cvičení na doma
Highlights the convenience of the service.
Social Media Intelligence
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