What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Rybářské potřeby OKOUN anchors on Yellow (#aa9446) as their primary brand signal, paired with Orange (#926625), and accented by Orange. The palette leans warm — inviting and energetic.
#aa9446
Primary
#926625
Secondary
#593c10
Accent
#cdc070
Accent
#ebe5b5
Accent
#d6cd96
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rybářské potřeby OKOUN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rybářské potřeby OKOUN is energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Třebíč, CZ.
CZ
Třebíč, CZ
local
cs
Rybářské potřeby OKOUN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rybářské potřeby OKOUN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Cartoon Fish
Cartoon-style illustrations of fish used throughout the website.
Olive Green
Used for the website's header and some text elements.
Fish Species
Naming products after different fish species.
Perch Illustration
A detailed, realistic illustration of a perch fish, likely used as a mascot or logo element.
Social Media Intelligence
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