What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Rybářské potřeby ZERP anchors on Blue (#221d54) as their primary brand signal, paired with Blue (#464173), and accented by Yellow. The palette leans cool — projecting trust and professionalism.
#221d54
Primary
#464173
Secondary
#8e9f18
Accent
#29273b
Background
#6f5362
Accent
#b5a6b3
Background
Typography
Rybářské potřeby ZERP uses Nunito Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Rybářské potřeby ZERP uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Rybářské potřeby ZERP is authoritative and decisive, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Rybářské potřeby ZERP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Rybářské potřeby ZERP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
28-year tradition
Mention of 28 years of operation in the fishing equipment retail.
Category-Specific Naming
Naming products based on fishing types (KAPRY-FEEDER-PŘÍVLAČ-DRAVCE).
Nunito Sans
Modern and readable font used throughout the website.
Oval Logo
The brand uses an oval shape to frame the brand name.
Fish Icon
The brand uses a fish icon above the brand name.
Social Media Intelligence
ZERP fishing. 40 To se mi líbí · Mluví o tom (1). VŠE NA MOŘSKÝ I SLADKOVODNÍ RYBOLOV. Hlavní zaměření na rybolov v Norsku.
Recent Posts
ZERP fishing se cítí – cítí se šťastně s uživatelem Lucia Myšková v Zerp Fishing. 5 d · Praha, Česká republika · To se mi líbí Komentář
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