Sádrokartony Atros Praha
The RulerServes Construction workers, DIY enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
The brand emphasizes value, accessibility, and being 'cenově nejdostupnější' (most affordable). This, combined with a practical personality and focus on core products, points to affordability as the central positioning.
Color Intelligence
Sádrokartony Atros Praha anchors on Blue (#65a6d4) as their primary brand signal, paired with Blue (#2770ae), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#65a6d4
Primary
#2770ae
Secondary
#eaebe8
Background
#42413f
Text
#b4babb
Accent
#82807c
Accent
Typography
Logo Anatomy
Brand Character
Sádrokartony Atros Praha is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Product shots, Stock photography
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on React.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
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Brand Codes
Atros Blue
The dark blue color (#044f93) used in the logo and throughout the website.
Cenově nejdostupnější
The phrase 'cenově nejdostupnější' (most affordable) is used to describe their pricing.
Product Category Focus
The website focuses on specific product categories like sádrokartony (drywall), izolace (insulation), and spojovací materiál (fasteners).
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