SAL1
The Ruler“SAL - Kvalita a pohodlí při kempování”
Serves Camping enthusiasts and travelers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SAL1 anchors on a muted Blue (#cfdbe2) as their primary brand signal, paired with Blue (#1a1a35), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#cfdbe2
Primary
#1a1a35
Secondary
#7c7e85
Accent
#4f535a
Accent
#aeb2b2
Accent
#333435
Text
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SAL1 uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, simple.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
SAL1 is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product photography, outdoor lifestyle
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on myshoptet, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Brandýs, CZ, communicating in 2 languages.
CZ
Brandýs, CZ
national
cs, sk
SAL1 is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SAL1. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Gray
Used for the logo and primary text, conveying a sense of reliability.
Source Sans 3
Used for body text, providing a clean and readable experience.
Kvalita a pohodlí při kempování
Tagline emphasizing the quality and comfort of camping equipment.
Triangle Logo
The logo features a stylized triangle made of lines, creating a geometric and modern look.
SAL Font
The 'SAL' text uses a distinctive serif font with elegant, flowing lines, particularly noticeable in the 'S' and 'L'.
Social Media Intelligence
SAL1.cz, Brandýs nad Labem-Stará Boleslav. 15 To se mi líbí. SAL1.cz – Kempování bez kompromisů 🌄 ✅ Markýzy, předstany před karavany, sluneční clony, autostany, bočnice ✅ Produkty skladem a...
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