What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Salam.cz anchors on Orange (#653a21) as their primary brand signal, paired with Red (#ab1526), and accented by Red. The palette leans warm — inviting and energetic.
#653a21
Primary
#ab1526
Secondary
#87111f
Accent
#dab1a5
Accent
#af5a47
Accent
#24130b
Text
Typography
Salam.cz uses Arial across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Salam.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Salam.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
elementary
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Salam.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Salam.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used in the logo and as a background accent color.
Salám je sexy
Tagline used in the title and potentially elsewhere.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
