What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
SALARY anchors on a vivid Orange (#942601) as their primary brand signal, paired with Orange (#e5ac29), and accented by Orange. The palette leans warm — inviting and energetic.
#942601
Primary
#e5ac29
Secondary
#a4520d
Accent
#591904
Accent
#dad2cc
Accent
#c7821e
Accent
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SALARY uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
SALARY is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Burnt Orange
Used in the logo and website accents, conveying a sense of energy and reliability.
Arial
Used for body text, providing a clean and professional look.
SALARY
The brand is known by its acronym.
Salary Logo Font
The logo uses a distinctive, ornate, old-style font with serifs and flourishes.
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