Salm, a.s.
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Salm, a.s. anchors on a muted Yellow (#91936d) as their primary brand signal, paired with Yellow (#6e7040), and accented by Yellow. The palette leans warm — inviting and energetic.
#91936d
Primary
#6e7040
Secondary
#b3b69b
Accent
#3b3d15
Accent
#dfe0de
Accent
#fcfcfc
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Salm, a.s. is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Brand Codes
Olive Green
Used in the logo and throughout the website, representing nature.
Open Sans
Clean and readable font used for body text.
Restituované lesy rodiny Salm
Reference to the family legacy and history.
Shield with antlers
A red shield with two stylized white antlers inside, used as a logo.
Sunlit forest
A photograph of a forest with sunlight streaming through the trees, used as a background image.
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